MX Development

Supplement brand (BE/international)

A from-scratch theme for a multi-market supplement brand

A complete custom theme built from scratch with Tailwind and Alpine.js: multi-market via Shopify Markets, three languages, a metafield-driven bundle/subscription selector and a fully custom PDP and cart drawer.

LiquidTailwindAlpine.jsShopify MarketsMetafields

The challenge

The brand sold curated supplement packs in multiple markets and languages, with 'most chosen' and 'best discount' logic per pack. That went far beyond what theme settings or bundle apps offered, while marketing needed to tweak everything without a developer.

What I built

  • From-scratch theme with Tailwind + Alpine.js on Online Store 2.0
  • Shopify Markets context templates per region with locale-aware content and media
  • Metafield-driven bundle selector: pack sizes, badges and discount display controlled from the admin
  • Custom PDP with media slider, custom faceted collection filters, AJAX cart drawer and countdown timers
  • Review platform integration and compliance-aware content filtering

Result

  • One theme serves all markets and languages, managed by the marketing team
  • Bundle logic drives higher average order value without a paid bundle app
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