Questions I actually get asked

It depends on pricing complexity, previews and admin needs. A focused configurator is typically a few weeks of work; multi-product or multi-store platforms take longer. You'll get a fixed, scoped quote before anything starts.

Almost certainly. If your system has any kind of API (modern REST, SOAP, or even CSV exports), I can build a reliable sync. I've connected Shopify to Microsoft Business Central, Lightspeed POS and several legacy systems.

Yes. A large share of my work is exactly that: agencies hand me designs or specs, I deliver the build. Your client never has to know I exist; I work in your tools under your flag.

Rule of thumb: visual and content changes → theme; new functionality for your store only → private app or theme customization; functionality tied to checkout/discounts → Shopify Functions. A good app-store app beats custom when it genuinely fits.

Single sections or fixes: days. Custom PDPs, cart drawers, integrations: one to three weeks. Configurators, apps and full themes: several weeks to a few months. You get a concrete timeline with the quote, and I'm known for actually hitting them.

Usually, yes. I start with an audit that separates 'dead weight' from 'load-bearing', then clean up in stages on a duplicate theme, so the store keeps selling throughout. Full rebuilds are a last resort, not a default.

Yes, including the Plus-only surface: checkout UI extensions, Shopify Functions for discounts/payments/delivery, B2B features and multi-store setups. Most of my work runs on standard plans too; Plus just unlocks the checkout.

Both, depending on the work. Scoped projects get a fixed price so you know where you stand. Ongoing collaboration (agencies, retainers) usually runs hourly or per sprint. Either way: quote first, no surprises.

That's my favorite kind of work. Pixel-perfect against the Figma file (spacing, type, states, animations), while keeping everything editable in the theme editor and fast on mobile.

For most stores, no: a great theme is cheaper and plenty fast. Headless wins when your concept is really a platform: member areas, courses, complex content, app-like UX. I build both and will tell you honestly which fits.

Only where it hurts: high-volume flows, business-critical syncs, or chains that break monthly. Cheap stable zaps can stay. I'll audit the chain and replace only the links where custom code genuinely pays for itself.

I'm based in the Westland region of Zuid-Holland, between Rotterdam, The Hague and Delft, and work in fluent English and Dutch with clients and agencies across the Netherlands, Europe and beyond. Remote-first, CET timezone, used to async collaboration in whatever tools your team runs.

Yes. Everything ships with documentation, and you can keep me on for maintenance, iterations or a monthly block of hours. Many clients start with one project and stay for years.

1) Intro call (30 min, free) to understand what you need. 2) Written scope with fixed price and timeline. 3) Build, with progress updates you don't have to ask for. 4) Launch, documentation and handover. Start by booking the call or configuring your project on this site.