Entertainment group (NL)
Merch, tickets and live auctions in one custom theme
For a popular Dutch entertainment group I built a fully custom theme on Shopify's newest architecture: merch, tour agenda with ticketing, live product auctions with custom bid cards, Spotify integration and a press kit, all in one brand experience.
LiquidHorizon architectureTailwindJavaScript
The challenge
The store was merch shop, tour hub and fan platform at once. Ticket sales ran through an external ticketing provider, auctions needed custom product templates with bid displays, and everything had to feel like the brand, not like a theme.
What I built
- ✓Custom component library on the Horizon block architecture with a Tailwind build pipeline
- ✓Ticketing provider integration for the tour agenda
- ✓Auction templates: custom product cards, bid overviews and dedicated collection/product templates
- ✓Spotify embeds, shows slider, press kit, follower counters and a custom cart drawer
Result
- →One destination for fans: merch, tickets, auctions and music
- →Marketing runs drops and auctions from the theme editor
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