Shipped work
Most of my work runs in production for clients of e-commerce agencies. I describe projects without naming names, but I'm happy to go deeper on a call.
Made-to-measure brands · via agency
Made-to-measure configurators for three Shopify stores
Three webshops selling made-to-measure products, each with completely different measurement and pricing rules, needed real add-to-cart flows instead of quote requests. I built React configurators with CSV-driven price engines and a shared multi-store backend.
B2B wholesale brand · via agency
Business Central ↔ Shopify: B2B contract pricing on autopilot
A B2B store where every customer has negotiated contract prices living in Microsoft Dynamics 365 Business Central. I built the integration that keeps thousands of customer-specific prices correct in Shopify, automatically. And it runs entirely without Shopify Plus, on a plan that officially doesn't support per-customer pricing at all.
Made-to-measure manufacturer · via agency
WooCommerce → Shopify without touching the factory's software
A manufacturer wanted to move from WooCommerce to Shopify, but their production-planning application, deeply wired into the WooCommerce API, could not be rebuilt. I designed a middleware that speaks WooCommerce to the factory and Shopify to the world.
Personalized gifts brand
AI image generation + print-on-demand, inside Shopify
A storefront experience where customers upload a photo, AI turns it into artwork, and the result is ordered as a printed product, fully automated from upload to fulfillment via a custom Shopify app.
European supplement brand (NL/DE/UK)
Scaling a subscription brand: custom portal, Functions & 670-section theme
Long-running development for a fast-growing subscription supplement brand across three markets: a custom subscription portal replacing Recharge's default, Shopify Functions for discount logic, a checkout UI extension and a huge multi-market theme system tuned for paid traffic.
Community & education brand
A headless membership platform on Shopify
A brand whose product is really a community: masterclasses, onboarding journeys and an affiliate program. Built as a headless Next.js platform with Shopify handling commerce underneath.
Supplement brand (BE/international)
A from-scratch theme for a multi-market supplement brand
A complete custom theme built from scratch with Tailwind and Alpine.js: multi-market via Shopify Markets, three languages, a metafield-driven bundle/subscription selector and a fully custom PDP and cart drawer.
Specialty coffee brand
A coffee calculator that picks the right subscription for you
An interactive calculator in the theme: tell it how much coffee you drink, and a scoring engine compares strategies on price, freshness, coverage and shipping efficiency, landing on the exact variant and subscription plan to buy.
Footwear brand (US)
Turning a spreadsheet catalog into thousands of Shopify products
A footwear brand managing hundreds of styles × colorways × sizes in spreadsheets needed its catalog in Shopify without an army of interns. I built an embedded app that generates and maintains the whole parent/child product structure automatically.
Entertainment group (NL)
Merch, tickets and live auctions in one custom theme
For a popular Dutch entertainment group I built a fully custom theme on Shopify's newest architecture: merch, tour agenda with ticketing, live product auctions with custom bid cards, Spotify integration and a press kit, all in one brand experience.
Fresh food delivery brand (NL)
Custom cart & PDP that survive app updates, documentation included
For a fresh food delivery store: a custom two-column cart with free-shipping progress, a delivery-widget override that survives the app's own re-renders, and a metafield-driven PDP, all delivered with full handover documentation.
E-commerce venture builder
An AI platform that tests product ideas before you buy stock
A platform that takes a product idea and spins up everything needed to test it with real traffic: AI-written landing pages, AI-generated ad creatives in every placement format, Shopify products and full-funnel tracking.
Tell me what you're stuck on.
A 30-minute intro call is free, honest and concrete: you'll leave knowing whether it can be built, roughly what it takes, and whether I'm the right person. No pitch deck, no pressure.